6 Fascinating Internet Usage Statistics for 2025
As of 2019, the global population stands at approximately 7.7 billion, with over half having access to the internet. Currently, 4.4 billion people are connected,
1. Explosive Global Growth
As of 2019, the global population stands at approximately 7.7 billion, with over half having access to the internet. Currently, 4.4 billion people are connected, presenting a vast market for anyone looking to venture into online business. This figure continues to rise, having increased by over 360 million—an impressive 9%—in just one year.
2. The Mobile Surge
Creating a mobile-friendly website is crucial as mobile internet users have surged to 3.99 billion, accounting for 52% of the global population. It’s not just the number of users that’s growing; the time spent online via mobile devices is climbing as well. In 2014, smartphones accounted for 26% of online activity. Fast forward five years, and with advancements like 4G networks, high-speed broadband, and expanded public Wi-Fi, 48% of our online activity now takes place on mobiles—a trend that’s expected to grow as mobile technology evolves.
3. Time Spent Online
On average, internet users spend an astonishing 6 hours and 42 minutes online each day, although this varies by country. For instance, the Philippines sees an average of over 10 hours daily, while Japan averages just over 3 hours. In the UK, the average is 5 hours and 46 minutes. This extensive online presence presents ample opportunities to engage visitors on your website.
4. Social Media’s Continued Expansion
Promoting your brand and website on social media is an effective way to reach vast audiences. The latest figures show 3.5 billion social media users, up by 288 million since 2018. On average, people spend 2 hours and 15 minutes daily on these platforms, with Facebook leading the charge at over 2.2 billion active monthly users. Despite challenges, loyalty to Facebook remains strong. YouTube follows with 1.9 billion users, and other Facebook-owned platforms like WhatsApp, Messenger, and Instagram also hold significant user bases.
5. The Rise of E-commerce
If you need more motivation to launch your website, consider the surge in online spending. E-commerce is growing at an annual rate of 14%. In 2018 alone, online retail spending reached an estimated £1.98 trillion, highlighting the lucrative potential of online marketplaces.
6. The UK: A Prime Location for Online Business
Amidst reports of physical stores closing due to online competition, it’s notable that online sales still account for a small fraction of total sales in countries like Japan, Canada, and the US, where they comprise less than 10%. The UK, however, leads with e-commerce accounting for 18% of all sales in 2018, up 2% from the previous year. In comparison, the US saw only 8.9%. The UK has maintained its position at the forefront of online shopping for the past four years, with China being the closest competitor. This creates a promising environment for launching an online store in the UK, offering a means for brick-and-mortar businesses to tap into the thriving e-commerce market. With the average Brit spending £1,200 annually online, the market is ripe for growth.
Conclusion
The internet continues to transform our lives, and these statistics underscore its significant impact. The sheer amount of time people spend online is particularly noteworthy. With increased device access and a plethora of online activities like streaming movies, gaming, and music, this trend is understandable. For those contemplating an online business, these figures highlight the abundant opportunities available.
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