How to Turn Organic Website Traffic into Loyal Customers
Once you understand that website traffic is like energy or water and you just need to create paths to direct it where you want it to go, the rest is straightforward. Don’t fall into the trap of overcomplicating it. Many businesspeople think success needs to be complicated when it doesn’t.
You’re driving quality traffic to your e-commerce store. But what comes next?
As a small business owner, your mission is to transform those visitors into loyal customers. It’s your job to captivate them and encourage them to explore your latest offerings.
While this task may appear daunting, there’s no need to stress. Matt Ackerson, the founder of AutoGrow, offers wise advice:
“Once you understand that website traffic is like energy or water and you just need to create paths to direct it where you want it to go, the rest is straightforward. Don’t fall into the trap of overcomplicating it. Many businesspeople think success needs to be complicated when it doesn’t.”
Let’s simplify the process for both you and your customers. Here are five strategies to convert your traffic into dedicated consumers.
Craft Engaging Product Descriptions
When it comes to selling products online, storytelling truly matters. In just one click, a customer can leave your website for a competitor’s. You can maintain their interest and boost sales by crafting compelling product descriptions.
Descriptive text is your chance to showcase your products and your brand’s personality. Your goal is to bring the product to life for the consumer.
To achieve this, set the scene for the buyer. Make them visualize using the product in their lives. Avoid corporate jargon and aim for everyday language that resonates with your audience.
Online women’s clothing retailer ModCloth excels at using evocative language to entice its customers. Their product descriptions delve into the shopper’s mindset, providing not just physical dimensions but also emotional appeal.
Focus on turning features into benefits in your product descriptions. How will the product enhance the customer’s life? What goals will it help them achieve? Dig deep and address their pain points.
By creating unique product descriptions, you stand out from the competition. You’ll capture your audience’s imagination and increase their desire for your products.
Create a Sense of Urgency
With busy work schedules and family commitments, customers often postpone making purchases. That’s why it’s crucial to encourage them to complete their purchases sooner rather than later.
Creating urgency doesn’t mean panicking your audience. Instead, guide them toward decisive action regarding products they already desire.
“Urgency can be undermined by customers’ minds if you don’t provide clear instructions on how to solve the problem. Rather than giving vague directions, tell people exactly what to do when the time comes, and don’t hesitate to steer them toward specific actions,” advises Gregory Ciotti, former senior content marketing manager at Help Scout.
A few techniques to create urgency include adding a countdown timer to your sales page, highlighting limited stock availability, and offering discounts on abandoned cart items.
You can also emphasize product demand by showing how many people have already purchased a certain item—leveraging FOMO as a marketing strategy.
A touch of urgency can help push your customers over the purchasing threshold. Combining product value with a sense of urgency means more sales for your business.
Offer Exceptional Customer Support
Research shows that “generally satisfied customers tell nine people about their experiences with a company.” If you provide outstanding customer support, it becomes an opportunity to generate more revenue for your online store.
While online support differs from traditional in-person experiences, many of the same principles apply. Your goal is to offer prompt, accurate assistance with a touch of friendliness (online chat is excellent for this). Customers should feel special when interacting with your support team.
Start with a warm, empathetic tone when speaking to customers. Your team should approach each conversation as if they’re speaking with a friend, not a stranger.
Moreover, train your support associates to resolve customer issues quickly. Shoppers appreciate efficient service because it respects their valuable time.
BaubleBar prioritizes its customers by providing top-notch customer service. The accessories retailer allows customers to email and call their staff, and they post their availability along with typical response times.
And don’t hesitate to apologize to your customers. If you make a mistake, acknowledge it and continue to provide excellent service.
Quality service is key to turning casual shoppers into loyal customers. Offer various support channels to connect with your team.
Build an Exclusive Community
The desire to belong is a fundamental part of human nature. We all seek opportunities to be part of specific groups or communities. Your online store can fulfill this need by establishing a brand community.
“We have an inherent need to be part of a social community and to feel connected to others. It not only makes us feel secure and comfortable, but it also motivates us to act to achieve our desired outcomes,” writes entrepreneur Akshay Nanavati.
Brand communities can take many forms. There are VIP rewards programs for loyal fans seeking exclusive perks, or you can create an advisory panel where customers provide insights into their preferences.
Building a community takes time and patience. Establish guidelines and expectations for your customers to build trust early in the relationship.
Go beyond the usual community benefits. Ask your brand advocates for honest feedback in exchange for unique product discounts. Be careful not to overwhelm your loyal members with excessive emails and push notifications.
Communities ensure consistent contact between your business and buyers. Strengthen your e-commerce store with brand advocates championing your mission.
Introduce an Irresistible Exit Pop-Up Offer
Believe it or not, your customers aren’t always ready to purchase when they land on your site. They might be comparing prices or browsing during a lunch break.
While their intent may differ, your goal is to reel them in and persuade them to buy. One effective method is through exit pop-up offers.
An exit pop-up is a message that appears when a visitor attempts to leave your site. It helps refocus their attention back to your store.
This pop-up is an ideal spot to present visitors with a special offer, provide an immediate promotion, or add them to a specific email newsletter.
Behappy.me knows how to grab the attention of visitors trying to leave. The store offers new customers an extra 10% discount to influence their purchasing decision.
There’s always one last chance to entice your customers. With exit pop-up offers, you can capture hesitant buyers who need a little extra motivation to purchase.
Turning Traffic into Trust
Converting visitors into customers isn’t an easy task. However, with a solid strategy and persistence, you can guide customers to the checkout cart.
Start by crafting engaging product descriptions to excite visitors about your products. Then, create a sense of urgency with limited-time promotions. And always provide stellar customer support to show you genuinely care.
Build trust to turn your website traffic into loyal customers. For more insights, visit our website or call us at 0124-4952822.